Blending corporate experience with the
laid-back rhythm of Arnhem Land,
one passion project at a time.
Content Writer & Copywriter
Amy Ashton
(She / Her)
Hello! I’m Amy.
I am a former People and Culture Manager turned Freelance Writer who is passionate about all things people.
My talent? Taking a 30-minute conversation and turning it into professional yet personable content. Bubbly and outgoing, I have always loved connecting with people and sharing their stories.
As much as I loved working in HR, after becoming a mum in 2019, it made me completely rethink my career and what I wanted my life to look like. I took the plunge, quit my decade-long career in the legal profession and started freelancing in 2020.
After taking on all kinds of content writing and copywriting work, I found myself constantly drawn to my lifelong favourite topic: people.
I love working with startups, established business owners and corporate teams for authentic storytelling and showcasing what makes you and your business unique.
Since moving to Arnhem Land, I’ve also embraced every opportunity to work on Country and expand my knowledge through Yolŋu wisdom.
What I love
Connecting with people and sharing their stories
That awkward moment when you have to write about yourself
Writing your bio or about page is one of the most uncomfortable and cringeworthy parts of launching a website or running a business.
You know exactly what you want to say.
You’ve been stockpiling all of your favourite words and phrases.
You can already see your readers smiling and nodding along as your words deeply resonate with them.
You’re pumped and ready to start writing – but then panic sets in.
It’s not coming together properly, your mind goes blank, and you just can’t make it sound like “you”.
Sound familiar?
This is where I come in.
Services
Bio or About Page
Potential customers are searching for a connection to you and your business, and your “about me” page is your 30 second opportunity to connect the dots for them. No pressure!
Maybe you need help fleshing out these answers, or maybe you know exactly what you want to say but writing about yourself feels too awkward and it never comes together properly.
Corporate Storytelling
Whether you’re a startup or an established team that has been around for yonks, there’s a fascinating story to be told in the everyday happenings in your business.
Humanise your business, give your customers the inside scoop and show potential employees behind-the-scenes of your business.
Website Content for Startups
You can talk for hours about your new business, but when you try to write it down, your mind goes blank.
You’ve edited and re-edited (and re-edited) your draft content countless times. No matter how many times you sit down at your keyboard, it just doesn’t sound right.
Get that pesky “create website” task off your to-do list once and for all!
Read my
Portfolio
A collection of some of my favourite pieces from clients across health and wellness, legal, construction, disability, tech, tourism and corporate.
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